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Smashing Pumpkins' Billy Corgan went live on Stickam to host Gothageddon, which was a live doll fight. Billy and friends voiced the dolls, which included dolls representing the members of Smashing Pumpkins, Robert Smith from The Cure, Amanda Palmer from Dresden Dolls, and many others.On November 7, 2012, Stickam officially launched its new Stickam Studio At Meltdown at Meltdown Comics on Sunset Blvd.Stickam partnered with Vans Warped Tour to stream live exclusive coverage of the 2012 tour as well as promotional fan chats with many the bands in the weeks leading up to the tour kickoff.Bands that participated included Breathe Carolina, Mayday Parade, Of Mice and Men, and Pierce The Veil.The name "Stickam" referred to this ability to "stick" a webcam feed onto another site.
Since 2007, Stickam was home to the annual UNICEF fundraiser known as Stickaid hosted by You Tube vlogger Myles Dyer.
Broadcasters can further restrict their rooms by requiring viewers to Like their Facebook page, Follow their Twitter, or Subscribe to their You Tube channel in order to view the stream or in order to participate in the chat.
Stickam calls this feature “fangating” and first deployed it on a concert event that was sponsored by Levi’s Jeans.
Stickam featured the event on and provided players that were embedded on many additional sites, including Military Connection.com, Newsblaze.com, Talking With and Real Military
"Social users" refers to people who use Stickam primarily for its social features, including hosting their own videochats or participating in one of the site's group chat rooms.